What’s New

We’re constantly making improvements to our platform. Find our latest product updates and handy tips to help you get the most out of Sendinblue!

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August 2021

Latest updates for Marketing Automation

Your Automation tab has a new ‘Most popular section’ where you can pick from a range of pre-built automation workflows that are the most popular and frequently used. Getting started with new automated campaigns has never been easier. 😎

You can also use email marketing tags in your automation workflow for the first time! If you had created tags for your regular ongoing campaigns, you can now use these tags to trigger a workflow for multiple campaigns.

How do I use email marketing tags in Automation?

When you create a new workflow, you have the option to select a campaign or a tag to trigger a workflow.

While campaigns allow you to trigger a workflow for a singular campaign you’ve sent in the past, tags allow you to trigger workflows for multiple campaigns sent in the past that have been tagged the same (i.e. your regular newsletter recipients).


This means that by using tags, you can create an automated workflow targeting all your users who continue to receive multiple campaigns from you, and easily send these users targeted campaigns based on their open, click, and unsubscribe behaviour.

Additional updates:

  1. For our users using Sendinblue Automation, we’ve moved from a 3rd party tracking cookie to a 1st party tracking cookie to ensure we continue to remain fully GDPR compliant.

  2. For your automation workflows, you now have the ability to keep a contact waiting until that contact has been added to a particular list.